Indian F1 Grand Prix: Merging of big motor companies

The Government of India will be levying import duty on all racing cars and other equipment expected to come in for the event.  Organizers of the show are trying their best to work around these taxes being levied..

In the run up to the race on October 30, two of the three car manufacturers in the sport-the third is Ferrari-have lined up prototype launches, racetrack drives for buyers, virtual games, racing schools and merchandise sale among others to gain traction in the second-fastest growing car market. 

Mercedes is looking to connect with the younger segment, in which it is seen to trail BMW in India. The objective for Renault is more primary: establish a brand presence in India, a market it entered only in May. Ferrari, which does not have a manufacturing base here, is yet to firm up its plans around Airtel Indian Grand Prix. In India, Mercedes is ranked number two in the luxury car segment, after BMW. Its cars are seen to appeal to senior executives and beyond, not to the well-heeled younger set, where BMW is more entrenched. 

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